July 23, 2007
LAI Games Taps Industry Veteran to Head International Sales


Dallas, TX. July 23, 2007

LAI Games USA, a leader in the interactive entertainment and ticket redemption game industry, today announced the appointment of Pete Gustafson as the company’s new International Sales Manager. In his new role, Gustafson main responsibilities will be to develop and implement strategic international sales objectives with an emphasis on increasing global market revenue.

Gustafson comes to LAI GAMES from Face Place where he served as Vice President, Business Development for the last two years. Prior to Face Place, he spent eleven years as National Sales Director for Sega Amusements, USA. Before that he spent 10 years with Data East Video and Pinball and Aladdin’s Castle. Mr. Gustafson began his illustrious career in the Coin-Op amusement industry in 1980 working for Bally Pinball as a Field Service Representative. Additionally, Mr. Gustafson is Treasurer of the American Amusement Machine Association (AAMA) and Secretary of the AAMA Charitable Foundation. He also serves on the Board of Directors of both committees.

“Pete brings more than 27 years of experience in the Coin-Op Game Industry” said Alan Freimuth, General Manager of LAI GAMES. “The entire industry knows and respects him as a seasoned professional who understands every aspect of the business. Pete is an extremely driven individual who will be instrumental in helping us reach our Sales goals.”

“I’m thrilled with the opportunity to join LAI GAMES at a time when the company is looking to build on the momentum it has recently established” said Mr. Gustafson. “I’m looking forward to opportunities and challenges ahead as LAI GAMES continues to produce innovative high quality products, like the newly released Match Maker and Super Strike Bowling that are sure to be profitable additions for operators around the world.”

Gustafson can be reached at:

LAI Games
1621 West Crosby Road, Suite 100A
Dallas, TX 75006
P (469)521-7000 Ext. 516
F (469) 521-8004
C (214) 603-8674
E-Mail: PeterG@LAIGames.com

About LAI GAMES
LAI Games, a subsidiary of Leisure and Allied Industries Group, the company has been a leader in the interactive entertainment and game industry for over 45 years.  The company develops, manufactures and sales coin operated Prize Vending games, Ticket Redemption games, and Kiddie Rides to distributors, operators and entertainment centers around the world.  For more information please visit www.laigames.com.