Simple Game Play and Effective
Merchandising Proves to be Winning Formula.
DALLAS, TX (January 1, 2008) – LAI GAMES, the leading manufacturer
of coin-operated instant redemption games, ticket redemption games,
and kiddie rides, today announced that the company has manufactured
its 10,000 Stacker Instant Redemption Game.
Stacker, the hugely popular instant redemption game introduced
in 2005, was the first instant redemption game on the market to
offer both major and minor prizes. The game challenges players to
stack horizontally moving blocks directly on top of each other with
each level getting progressively harder. When the player reaches
the 11th level they can accept a minor prize and walk away a winner
or continue playing for a major prize.
In just three short years, LAI GAMES has manufactured and sold
10,000 Stacker units. The game has been a huge international hit
and is considered to be the highest revenue-generating game in several
countries. In the United States, Stacker is consistently the top
performer in many of the Prize Vending Instant Redemption Polls
and since November 2006, when LAI GAMES opened it office in Dallas
TX, the company has more than doubled Stacker sales in the US.
One of the reasons Stacker has been so successful is because LAI
GAMES understands the importance of properly merchandising the game
and effectively communicates those ideas to operators.
In recent months, the company has seen its sales of Stacker to
bar and restaurant locations grow significantly. Location owners
and Operators have figured out that they can increase Stacker revenue
by catering to their sports fans. One location that frequently hosts
college game-watching parties has seen Stacker revenues double since
they started merchandising the game with authentic NCAA and university-licensed
merchandise of teams their patrons come to watch.
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“Stacker provides
players with an easy-to-play game concept based on reaction skills,
but the merchandise in the game really gets the attention of the
player,” stated Chris Kinney, Marketing Manager of LAI GAMES.
“The simple game play coupled with merchandise that players
desire is a winning formula for both the game players and operators
alike.”
This winning formula Mr. Kinney speaks of has helped develop a
rather cult-like following of Stacker by the game playing community
and has established the game as a well-recognized brand. Proof of
this can be witnessed by visiting www.youtube.com and searching
stacker arcade. You’ll find over 40 videos of players who
have attempted to “capture lightening in a bottle” by
recording themselves playing the game. Many of the videos on display
actually do capture the excitement of the players as they win a
major prize from Stacker.
Competing game manufacturers are well aware of the revenue that
Stacker is producing and the loyal following its generating. In
the last year, several Chinese-manufactured knock-offs represented
by established game companies have entered the market to profit
off the goodwill LAI GAMES has established with Stacker. These imported
games from China are identical to Stacker except for their names
and cabinet artwork. However, to avoid the inevitable confusion
that these knock-offs will undoubtedly create for its fans, LAI
GAMES wants its loyal fans to know that if it doesn’t say
LAI GAMES on the outside, it’s not Stacker on the inside.
LAI GAMES is currently taking measures to protect their intellectual
property rights for Stacker in the Market. The Company recently
hired Slater & Matsil L.L.P. to take legal action against companies
who are marketing knock-offs that have improperly appropriated the
intellectual property of the “Stacker” product.
About LAI GAMES
LAI Games, a subsidiary of Leisure and Allied Industries Group,
the company has been a leader in the interactive entertainment and
game industry for over 45 years. The company develops, manufactures
and sales coin operated Prize Vending games, Ticket Redemption games,
and Kiddie Rides to distributors, operators and entertainment centers
around the world.
For more information please visit www.laigames.com.
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