About LAI Games

Our Story

A Rich History in the Game Industry

The Leisure & Allied Industries (LAI) group was founded in Perth, Australia in 1958 by Malcolm Steinberg, The LAI group was an early pioneer of the Family Entertainment Center concept, founding the Timezone brand of FEC’s in 1978. Timezone continues to operate today, independently managed it is the leading FEC operator in Australasian region with over 230 operating entertainment facilities.

LAI Games was born during the growth of Australia’s amusement industry and has been producing arcade and amusement games for over 50 years.  The company develops, manufactures, and sells coin and card operated prize merchandising games, ticket redemption games, photo booths, kiddie rides, and video and novelty games.

With a dedicated R&D team that consists of the industry’s brightest engineers, game designers, 3D artists, and programmers, LAI Games is committed to bringing innovative and high income-producing games to the global market. Our commitment to innovation has resulted in many awards, including the AMOA Innovator Award for multiple games. After the development phase, LAI Games’ are rigorously field tested for service reliability and income performance prior to volume production at our ISO9001 approved 100,000 sq. ft. purpose built factory.  If you would like to know more about LAI or our Games, one of our team members can give you a call.

A Helix Leisure Company

Helix Leisure offers out-of-home (OOH) entertainment operators technology-driven products and solutions that result in fantastic on-site consumer experiences.

Today’s young consumers have high expectations for seamless and elegant user experiences whenever they leave their homes, and Helix helps operators deliver on that promise.


By offering location operators a full portfolio of revenue management systems, point of sales solutions, cashless debit card readers, ticketing solutions, business intelligence reporting, party planners, redemption counter solutions, mobile services, electronic locker systems, and amusement and arcade games, we are able to deliver a high level of satisfaction across many of a site’s consumer touch-points.

Technology and innovation have long been the hallmark of Helix Leisure companies. Embed set the global standard for cashless debit card systems with the creation of the first color-changing FEC card reader, the All-in-One Color-GloTM HD. Along with Embed and The Locker Network, LAI Games continues to innovate through its broad network of globally positioned offices, in-house development, design and manufacturing, creating a truly integrated group leading the growing out-of-home entertainment market. Learn more at HelixLeisure.com

More Helix Subsidiaries

Embed is a worldwide supplier of point of sale and revenue management systems for the amusement, entertainment and leisure industries. As a leader in the market, Embed delivers a well rounded set of tools for FEC operations management designed to manage all areas of any amusement and entertainment facility.

Learn more at embedcard.com

Booking Boss - A Helix Leisure Company
Booking Boss

Booking Boss is a ticketing and booking software platform dedicated to the attractions, tours and entertainment industries. The Booking Boss development team has worked alongside tourism and entertainment industry professionals to develop software that meets specific requirements for these industries.

Learn more at BookingBoss.com