LAI Games Celebrates CEO’s 30th Anniversary

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DALLAS, November 10, 2022 – LAI Games, a global company focused on the development and manufacture of innovative and interactive games, is celebrating CEO Mark Easte’s 30th
year with LAI’s parent company, Helix Leisure, and the wider LAI Group.

With a background in electrical engineering, Mark has held many positions within the LAI Group’s various businesses. In 1992 Mark first joined the group’s Australian Timezone FECoperations and games distribution business, filling various roles in Australia and Asia. He later served as Senior Vice President of Systems R&D and was a founding member of
Embed, where he served as managing director and principal architect of devices and systems.

In 2005, Mark relocated to the US to establish a regional office for Embed. His creative and unique vision contributed to the company’s rapid expansion. In more recent years Mark was
appointed CEO of LAI Games and has led the business to record levels of sales and profitability.

“We are very proud to celebrate such a momentous occasion with Mark,” said Adam Steinberg, MD of the LAI Group and Chairman of Helix Leisure. “We are confident in Mark’s ability to keep LAI Games at the forefront of creative entertainment.”

The company has seen accelerated growth under Mark’s leadership. With popular brand licenses like Asphalt 9 Legends, Angry Birds, FGTeeV, Rabbids, and Rick and Morty, LAI
Games has doubled-down on being the gold-star leader for LBE games. “This milestone of 3 decades is only the beginning,” said Easte, “I’m very proud to be leading LAI Games and
can’t wait to show the world what’s next for the company.”

Vendors and consumers can congratulate Mark at the upcoming IAAPA tradeshow,
November 15th – 18th in Orlando, Florida, booth 831

About LAI Games
LAI Games is a designer, developer, and manufacturer of unique, accessible, and creative games and experiences for location-based entertainment operators. Our portfolio is
comprised of video games, Virtual Reality experiences, ticket and prize redemption games, and more. Our goal is to craft the most engaging, rewarding and innovative games and
experiences for consumers with operators needs in mind. With a dedicated R&D team that consists of the industry’s brightest engineers, game designers, and programmers, and the
industry’s best support team run from our Dallas office, LAI Games is committed to bringing innovative and high income-producing games to the global market and ensuring they are a
success for the people and businesses who operate them.

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