Dallas, TX USA – December 9, 2019 – VP of Product Development for LAI Games, Shannon Perell, was a part of an expert panel comprised of leading VR & AR companies at the 2nd Annual XR Summit during the recent IAAPA Expo.
The event, hosted by Greenlight Insights and co-hosted and moderated by VR expert and industry thought leader Bob Cooney, gave participants insight into best practices for VR/AR attractions and the best products on the market today. Discussions also touched on VR trends and the future of VR and AR in location-based entertainment. The event was held at the Dave & Buster’s conference facility in Orlando, FL.
Shannon explained the challenges faced by LAI Games as they sought to bring their Virtual Rabbids: The Big Ride to market, and how the company addressed them, resulting in one of the most successful games in the industry. The company credits extensive user testing and player observation, a universally appealing IP and collaboration with premiere game developer Ubisoft, as well as working extensively with industry-leading motion platform provider D-BOX for the VR ride’s enormous success.
Follow more about the field of VR in Bob Cooney’s Deep Dive blog series here.