Dallas, TX USA – March 6, 2019 – Leading game manufacturer LAI Games has promoted Tabor Carlton to the position of Marketing Director for the company, replacing Mark Easte who recently assumed the role of Managing Director. As Marketing Director, Tabor will develop LAI Games marketing strategy, maximize the department’s ROI, and continue to build brand awareness in the industry.
Previously, Tabor held the position of Brand Marketing Manager for Helix Leisure, overseeing branding and graphic design for three Helix companies: Embed, The Locker Network and LAI Games. Before that, Tabor worked closely with Embed as a contractor from 2007, providing design and production services for projects ranging from customer card artwork and advertising to user interface design. With a rich, 20-year background in graphic design, video production, campaign development and advertising for companies across many industries, Tabor and his team bring a unique, out-of-the-box perspective to not only LAI Games but to out-of-home entertainment as a whole.
“Having worked across multiple Helix Leisure companies for the past decade, Tabor has a very good understanding of the industry, and he also brings a fresh perspective to what we’re doing at LAI Games,” said Mark Easte. “Having him in a more public-facing role with our customers and distribution partners, I look forward to seeing what he can do for the company.”
About LAI Games
LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and game industry for over 50 years. The company develops, manufactures, and sells coin and card operated prize merchandising games, ticket redemption games, photo booths, kiddie rides, and video and novelty games. LAI Games is dedicated to bringing innovative and high incoming-producing games to the global market.