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A top LAI Games distributor and the exclusive distributor for LAI in the UK, AMG Leisure, recently visited the manufacturer’s factory in Jakarta, Indonesia. This was AMG’s first visit to the LAI factory, and they were treated to a preview of the new games currently in development and scheduled to be introduced at IAAPA in November, as well as a first-hand look at the work that goes into game development and production. Representing AMG were co-directors Mark Sowray and Alex Auckland.


From left to right: Susanto, Mark Sowray and Alex Auckland of AMG Leisure, Steve Bryant, Marshall Ashdown, and Zai Hefri
“We’re really impressed by the scale and quality of LAI’s manufacturing facility. It is a huge operation, great care is taken at every step in the process and very interesting to see just how much work the factory does in-house”, commented Sowray. “It was fascinating seeing the whole new game process through R&D, meeting the development team and being given a sneak-peek at the new games for IAAPA”, added Auckland.

The visit also allowed AMG a first-hand look at their next shipment of Balloon Busters in production. The hit merchandiser is currently their top-selling game in the UK.

The distributor also visited a local Timezone location to view one of the new prototype games on test. Timezone is the chain of over 200 family entertainment centers owned by the LAI Group, the parent company of LAI Games, and often serves as a testing ground for new LAI titles.

LAI’s International Sales Manager, Steve Bryant, said, “It was fantastic to have a distributor of AMG’s caliber take the time to visit our factory. It adds value to our relationship when they can see how our games are produced and provides a great opportunity to get their invaluable feedback and ideas for improvements.”


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