As VR expands in Out-of-Home Entertainment, what makes Virtual Rabbids the best VR investment for 2021?
#1. Double the game content = bigger out-of-home VR revenues
When you purchase Virtual Rabbids, you’re getting the most successful unattended VR ride of all time. And now, with every purchase you also get The Big Expansion Pack, for a total of six premium ride experiences. So, how do more ride experiences result in better earnings?
It increases replay value.
With so many diverse ride options to choose from, operators are reporting higher replay value for the game. In fact, in same-store comparisons, we’ve seen a 120% increase in revenues when Virtual Rabbids had six rides as compared to the original three. Six rides are now standard when you purchase the game, or those with the original can still purchase The Big Expansion Pack at 50% off.
One location from a regional FEC chain in the U.S. installed The Big Expansion Pack on 1 of their 2 Virtual Rabbids units to test the income. Income results after 1 week:
It can support a higher price/play than games with fewer experiences.
Many operators have reported success with an increase in price per play, due to the variety of content. Not only is The Big Ride experiencing additional utilization, but it’s also earning more with each ride. Here is an example of how even a small price increase could dramatically impact revenues on 1 player position (and remember, Virtual Rabbids monetizes each seat individually!).
#2. Premium VR Content, Ride Components and Cabinet Design
Premium Content and Components
The Big Ride was created in partnership with leading game developer Ubisoft, a AAA-rated video game development company headquartered in Montreuil, France with several development studios across the world. It publishes games for several video game franchises, including Rayman, Raving Rabbids, Prince of Persia, Assassin’s Creed, Far Cry, Just Dance, and Tom Clancy. Ubisoft’s Rabbids content makes for a high quality and exciting all-ages VR experience that provides entertainment for both first-time users and experienced enthusiasts.
When it came time to choose a motion base for Virtual Rabbids, LAI Games partnered with the experts. The motion-base platform by D-BOX is a key part of the game’s realistic, immersive experience. Ultra-precise D-BOX motion connects the body with the content on screen, stimulating the senses and enhancing the realism and emotional connection. By creating this true sense immersion, it reduces or can even eliminate the effects of motion sickness, putting users in a fully receptive state where they can enjoy the attraction to its maximum potential.
Add to these premium HTC VIVE headsets and dynamic wind simulation, and Virtual Rabbids gives guests the best VR ride experience available.
The Original, Market-Leading Unattended VR Experience
Virtual Rabbids was the first of its kind: an unattended VR ride that attracted a crowd due to its ingenious design. Two monetized, outward-facing seats, a large screen showing the in-game action to onlookers, all in a footprint the size of a typical arcade game – an industry first from LAI Games.
#3. Virtual Rabbids is now bundled with peace of mind for guests
When you purchase Virtual Rabbids, you get not only the most successful unattended VR ride of all time, you also get the Hygiene Kit, a retrofitted kit that gives guests added control of their own cleanliness and safety when enjoying Virtual Rabbids. The kit fits seamlessly into the game and offers sanitizing wipes that guests can utilize before riding the game to clean handlebars, headsets, etc., plus an integrated trash receptacle that is within easy reach of guests and easily accessed by staff for emptying. Our research has shown that VR rides are still as popular as they were pre-pandemic, due to savvy operators providing the necessary measures to put guests at ease.
Earnings. Premium components. Safety. Just three of the many reasons Virtual Rabbids is your best choice for unattended VR in 2021.